Buyer Point: a valuable opportunity to grow within the DIY, Home & Garden sector
Taking part in Buyer Point was a truly positive and inspiring experience for Beper. It was an event quite different from the trade fairs we are usually accustomed to, but all the more interesting for it: a busy day, packed with meetings, discussions and new opportunities in the DIY, home and garden sector.
Buyer Point is a B2B event dedicated to the DIY, home & garden market, designed to bring together supply and demand through targeted meetings between companies and specialist buyers. The focused and highly targeted format allows exhibitors to connect with industry professionals, retailers, distributors, garden centres, wholesalers, buying groups and e-commerce platforms.
A DIFFERENT KIND OF TRADE FAIR, BUT PERFECTLY ALIGNED WITH OUR GROWTH
It was a real pleasure for us to take part in such a specialised and business-oriented event. Although it was a one-day event, we sensed great interest, engagement and positivity from the visitors.
We had the opportunity to meet established clients, as well as potential new partners interested in our offerings for the DIY and garden sector. This direct interaction allowed us to present our new products, listen to market needs and gain an even better understanding of the opportunities within a sector that is increasingly closely aligned with our business.
The 2026 edition of Buyer Point brought together Italian and international buyers from the DIY, home and garden market, with a strong presence of specialist operators and 120 exhibitors on the show floor.
BEPER AND THE DIY & GARDEN SECTOR: AN EVER-MORE STRATEGIC DIVISION
In recent years, the DIY, home & garden sector has become an increasingly important area for Beper. We are expanding our range with products designed to meet the needs of this market: practical, functional solutions suited to everyday life, for both indoor and outdoor spaces.
At Buyer Point, we showcased in particular our range dedicated to:
rechargeable and solar lighting, ideal for interiors, gardens, terraces and outdoor spaces;
ventilation and climate control, with solutions designed to tackle the hot season;
products for the home and everyday well-being, practical, affordable and easy to integrate into DIY, garden and home living channels.
This participation confirmed just how much our catalogue can find a place even in a sector different from those traditionally closer to Beper, yet increasingly consistent with our vision: bringing useful, versatile products into homes, designed to simplify everyday life.
THE VALUE OF MEETINGS WITH SPECIALISED BUYERS
One of the most interesting aspects of Buyer Point was precisely the level of specialisation of the audience. Meeting sector buyers means being able to speak with knowledgeable contacts who are attentive to new developments and genuinely interested in identifying products suited to their sales channel.
This makes every meeting more concrete, more focused and more useful. For a company like Beper, which is increasingly building its presence in the DIY and garden sector, participating in such specialised events represents an important opportunity for growth.
Trade fairs and B2B events are not just about showcasing products: they are spaces for discussion, listening and building relationships. They allow us to understand where the market is heading, which products are generating the most interest and what opportunities may arise from direct dialogue with customers and potential partners.
THANK YOU TO EVERYONE WHO VISITED US
We would like to thank everyone who came to visit us during Buyer Point: customers, buyers, distributors and industry professionals who took the time to look at our products and allowed us to better showcase the world of Beper.
We have returned from this experience full of enthusiasm, new ideas and the realisation that the DIY, home & garden sector represents an environment where we can grow, raise our profile and build new partnerships.
Taking part in Buyer Point was an important step in strengthening our presence in this sector and continuing to offer solutions that are ever more closely aligned with market needs.
Beper continues to look ahead, bringing innovation, practicality and new ideas to the DIY and garden world too.
